INTEGRATED CAMPAIGNS

INTEGRATED CAMPAIGNS

By working with a team to analyze billions of data points, I crafted quarterly downloadable reports that extended across channels. The result? I broke internal records for lead generation and PR coverage.

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The campaign included multiple content channels, such as out-of-home advertising (featured above), press bylines (shown here), guest blog posts, webinars, and even became a way to engage attendees at expos and events.

This approach was so effective, data campaigns became the bedrock of our marketing strategy.

Experiential

Corporate Strategy